Veronica is a 35-year credit union veteran based in Napa, California, who lives the philosophy of “people helping people.” Starting as an intern for a small credit union, she turned every project she took on and turned it into a success. This journey has led her to become President of Self-Help Federal Credit Union where members and colleagues describe her as a devoted leader who puts her heart and soul into serving her community.

In Verónica’s own words: “It has been a joy to be part of the community development credit union movement for the last 35+ years. As CDCUs, we get to make a difference every day – not just for the individual members we serve, but for entire communities. Community development finance is all about the power of opportunity. We know from decades of experience that when you remove barriers, address injustices, and expand economic opportunity to include more people, we all thrive. CDCUs make the world better for all of us.”