As a dedicated advocate for the Latinx community and immigrant rights, Barbara brings extensive experience in community engagement and financial services. Since August 2022, Barbara has been the Executive Director at The National Association of Latino Credit Union & Professionals (NLCUP). Barbara’s leadership has profoundly shaped the mission and growth of NLCUP, her strategic approach and passion for empowering Latinx communities have helped NLCUP become a national leader in advocating for financial inclusion and economic empowerment.
Barbara has been part of the credit union movement for over 8 years and is committed to ensuring that credit unions understand how to better serve the Latinx community through her advocacy efforts. Her extensive experience includes various roles in financial services and community engagement, where she has consistently championed the importance of financial inclusion and equity.
Barbara holds a Bachelor of Arts in Sociology from the University of North Carolina at Pembroke and was the Protégé winner for her respective credit union in 2018. Her academic background has equipped her with a deep understanding of social dynamics and the importance of community-centric approaches in financial services.
Her passion for helping Latinx communities and supporting other Latinx credit union professionals drive her commitment to financial empowerment and social justice. In her free time, you can find Barbara exercising or getting into her crafting projects. She loves spending time with her nieces and nephews: Shannely, Sharlyn, Nathaniel, Jesus, Sebastian, Beto, Ximena, and Gabby.