Diana Cervantes serves as the Vice President of Social Impact at Rize Credit Union and Executive Director of the Center for Financial Empowerment, a nonprofit established by Rize Credit Union to advance financial wellness and community development. With more than 20 years of experience in the nonprofit and financial sectors, Diana is deeply committed to expanding equitable access to financial resources for underserved communities. Her visionary leadership has shaped impactful programs in financial education, affordable housing, and economic resilience. She is a fierce advocate for social change, known for her strategic mindset and strong commitment to empowering communities through inclusive, equity-focused initiatives.