In a time when socially responsible initiatives are required from all financial institutions, effective storytelling has the power to turn numbers and data into meaningful stories that inspire action, accelerate growth, and foster trust. This session will explore the art of impact storytelling through the use of video case studies, demonstrating how credit unions can elevate their social impact by sharing authentic, human-centered stories. Through these compelling video stories, credit unions can enhance their reputation for social responsibility, strengthen member relationships, boost brand loyalty and attract new, socially conscious members. Through this session, participants will discover how to harness this powerful medium to enhance/expand their credit union’s influence/impact and build lasting and empowering relationships with the communities they serve.

Key Takeaways:

• Attendees will gain actionable insights on crafting and sharing compelling video stories that showcase their organization’s impact. They’ll also be inspired by examples of how credit unions are using storytelling to highlight their commitment to social responsibility policies and practices and to meaningfully engage with the communities they serve.